ENG3007 - Global Entrepreneurial Marketing (2023)

Back | Download as PDF
MODULE TITLEGlobal Entrepreneurial Marketing CREDIT VALUE15
MODULE CODEENG3007 MODULE CONVENERDr Mahdieh Dibaj (Coordinator)
DURATION: TERM 1 2 3
DURATION: WEEKS 11
Number of Students Taking Module (anticipated) 15
DESCRIPTION - summary of the module content

This module introduces core marketing concepts to bring a new product or service to market. The module is focused on both entrepreneurs and intrapreneurs alike who have a passion for innovation. The module’s themes include: Identifying markets and opportunities, defining the offering and customer experience, assessing and creating demand, generating revenue, and measuring success. You will learn about managing self, building culture and teams, strategically think about your contribution as entrepreneur or intrapreneur to an organisation, community or society at large. The team-based coursework focuses on developing a go-to-market strategy based on concepts from the module. The module is highly experiential and project based.

AIMS - intentions of the module

The module introduces core marketing concepts to bring a new product or service to market and build for its success. Module topics include: identifying markets and opportunities, defining the offering and customer experience, creating demand, generating revenue, and measuring success. You will learn about managing self, building culture and teams, strategically think about your contribution as entrepreneur or intrapreuneur to an organization, community or society at large.

INTENDED LEARNING OUTCOMES (ILOs) (see assessment section below for how ILOs will be assessed)

On successful completion of this module you should be able to:

ILO #1 Understand the core marketing concepts useful to bring a new product or service to market C1
 
ILO #2  Identify markets and opportunities suitable for technology innovation C1
 
ILO #3 Define the offering and customer experience C1
 
ILO #4 Assess and create demand, generate revenue, and measure the success C1
 
ILO #5 Develop a comprehensive go-to market strategy for a specific product or service C1
 
AHEP ILOs - BEng
 
All attribute values mapped against this module: D1p, D2p, ET2p, ET6p, D5p, D6p, ET4p, ET5p, EP9p, G1p, G2p, G3p, G4p,
 
AHEP ILOs - MEng
 
All attribute values mapped against this module: D1m, D2m, ET2m, ET6m, ET7m, D5m, D6m, D8m, ET4m, ET5m, EP9m, EP10m, EP11m, G1m, G2m, G3m, G4m,
 
SYLLABUS PLAN - summary of the structure and academic content of the module
1: Identifying markets and opportunities for technology innovations:
2: Defining the offering and customer experience:
3: Creating demand, generating revenue, and measuring the results:
4: Global markets, emerging economies:
 
LEARNING AND TEACHING
LEARNING ACTIVITIES AND TEACHING METHODS (given in hours of study time)
Scheduled Learning & Teaching Activities 11.00 Guided Independent Study 139.00 Placement / Study Abroad 0.00
DETAILS OF LEARNING ACTIVITIES AND TEACHING METHODS
Category Hours of study time Description
Scheduled learning & teaching activities
 
 11 Lectures
Guided independent study
 
 139 Independent study

 

ASSESSMENT
FORMATIVE ASSESSMENT - for feedback and development purposes; does not count towards module grade
SUMMATIVE ASSESSMENT (% of credit)
Coursework 100 Written Exams 0 Practical Exams 0
DETAILS OF SUMMATIVE ASSESSMENT
Form of Assessment % of Credit Size of Assessment (e.g. duration/length) ILOs Assessed Feedback Method
Coursework Group project - go-to market strategy (C1) 100 10 Hours 1, 2, 3, 4, 5 Written

 

DETAILS OF RE-ASSESSMENT (where required by referral or deferral)
Original Form of Assessment Form of Re-assessment ILOs Re-assessed Time Scale for Re-assessment
Coursework Group project - go-to market strategy (C1) Coursework Group project - go-to market strategy (C1) 1, 2, 3, 4, 5 August Ref/Def period

 

RE-ASSESSMENT NOTES

Reassessment will be by coursework in the failed or deferred element only. For deferred candidates, the module mark will be uncapped. For referred candidates, the module mark will be capped at 40%.

RESOURCES
INDICATIVE LEARNING RESOURCES - The following list is offered as an indication of the type & level of
information that you are expected to consult. Further guidance will be provided by the Module Convener

Basic reading:

 

ELE:

 

Web based and Electronic Resources:

 

Other Resources:

 

Reading list for this module:

There are currently no reading list entries found for this module.

CREDIT VALUE 15 ECTS VALUE 7.5
PRE-REQUISITE MODULES None
CO-REQUISITE MODULES None
NQF LEVEL (FHEQ) 6 AVAILABLE AS DISTANCE LEARNING No
ORIGIN DATE Tuesday 14 May 2019 LAST REVISION DATE Wednesday 18 January 2023
KEY WORDS SEARCH Marketing, entrepreneurship, technology innovation