ENG2004 - Entrepreneurship 2 (2023)

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MODULE TITLE Entrepreneurship 2 CREDIT VALUE15
MODULE CODEENG2004 MODULE CONVENERDr Dong Wang (Coordinator)
DURATION: TERM 1 2 3
DURATION: WEEKS 11
Number of Students Taking Module (anticipated) 250
DESCRIPTION - summary of the module content
Welcome to this new and exciting module on Entrepreneurship. This course continues the study initiated in ENG1006 to propel you into the next level of your entrepreneurship skills development. This module aims to immerse you in new technologies including CAD/CAM (Computer Aided Design/Computer Aided Manufacturing) or VR/AR. You will learn from project launch lectures with inspirational entrepreneurs and design engineers andproject based collaboration.
 
You will be pitching yourself against competitors to promote your strengths and specialist areas to potential co-founders of the future spin-out companies at the University of Exeter. Mock company teams will be formed to answer discipline specific driving questions on  CAD/CAM and/or VR/AR.
 
The newly formed mock company teams will go through the Stage Gate Innovation Process to filter out the best products, services, components, materials or techniques from the initial brainstorming sessions. A partial Business Model Canvas (BMC) will be submitted as a midway checkpoint with a focus on:
 
-Value Proposition
-Infrastructure Aspects
-Market Aspects
-Financial Aspects
 
The mock company teams will develop their selected idea through computer modelling, simulation and/or physical prototyping to finally pitch their developed idea alongside their company website to lecturers in a ‘Dragons Den’ style session. Each mock company team will defend their ideas against some tricky questions to simulate the process of pitching for funding from potential investors. As well as pitching your own ideas, you will learn about many different types of current technological advances from your peers.
 
This module will help you to develop a range of transferable and practical skills essential to all engineers, as well as prepare you for securing valuable work experience should you wish to apply these skills in a real-world environment via the EMP3001 Commercial and Industrial Placement module, or Year in Industry programme.
 
Prerequisite module: ENG1006 or equivalent.
AIMS - intentions of the module
The purpose of this module is to enable you to develop a wide range of design and 21st century skills essential to all engineers. The individual work  will hone your self- promotion, organisation and independent research skills; the collaborative aspect of the project will enable you to develop communication, business and team skills and  the mock company website you create report you create will strengthen your marketing, visual and written communication skills. You will have Lectures and Workshops by academics and industry guests to improve your entrepreneurship skills. The module also includes facilitators who will mentor you through PBL Support Sessions and answer queries on the ELE forum to facilitate the application of engineering principles to the solution of your discipline specific problem.
 
Whilst completing your team project, you will focus on the Experiment and Dare parts of EntreComp (the entrepreneurship competency framework):
 
Experiment– critical thinking and experimenting with creating value through practical entrepreneurial experiences.
 
Dare– turning ideas into action in ‘real life’ and taking responsibility for this.
 
Some teams or individuals may move into the Advanced: Improve and Reinforce parts of EntreComp.
 


 

INTENDED LEARNING OUTCOMES (ILOs) (see assessment section below for how ILOs will be assessed)
 
On successful completion of this module, you should be able to:
 
Module Specific Skills and Knowledge:
 
1 Gain knowledge and understanding of CAD/CAM or VR/AR and hone your ability to research current and future developments and technologies;
2 Understanding of concepts from a range of areas including some outside engineering, and the ability to evaluate them critically and to apply them effectively in engineering projects;
 
Discipline Specific Skills and Knowledge: 
 
3 Apply problem-solving skills, technical knowledge and understanding, to establish rigorous and creative business solutions that are fit for purpose;
4 Show an awareness of the principles of the stage gate innovation process, demonstrate design skills, and incorporate those principles through research and development;
5 Improve your knowledge and understanding of the commercial, economic and social context of engineering processes;
6 Enhance your knowledge of characteristics of CAD/CAM or VR/AR equipment and processes;
 
Personal and Key Transferable/ Employment Entrepreneurship Skills and Knowledge: 
 
7 Communicate effectively to technical and non-technical audiences and have the ability to pitch ideas effectively;
8 Understanding of technical risk and the key drivers for business success through the design and application of the Business Model Canvas (BMC);
9 Understand the use of technical literature and other information sources and document appropriate references;
10 Exemplify improved ability to work as part of a team, resolve conflict and assess your own and others skills and performances;
11 Work independently, using IT and personal skills such as time and stress management, monitoring your own progress, generating ideas, setting realistic targets, reflecting on the effectiveness of your learning strategies and modifying your targets and learning strategies appropriately;
12 provide constructive feedback to peers and teaching staff
SYLLABUS PLAN - summary of the structure and academic content of the module
  • Project Launch – entrepreneurship and technical inspiration;
  • Team building; 
  • Advanced technology research – CAD/CAM or VR/AR;
  • Ideation and idea development;
  • Business development; 
  • Web design and construction;
  • PBL support sessions
  • Pitching and presentation skills.
LEARNING AND TEACHING
LEARNING ACTIVITIES AND TEACHING METHODS (given in hours of study time)
Scheduled Learning & Teaching Activities 25.00 Guided Independent Study 125.00 Placement / Study Abroad 0.00
DETAILS OF LEARNING ACTIVITIES AND TEACHING METHODS
Category Hours of study time Description
Scheduled learning and teaching activities 18 Lectures
Scheduled learning and teaching activities 4 PBL Technical Support Sessions
Scheduled learning and teaching activities 3 Project Launch
Guided independent study 125 Research, development, innovation, multimedia

 

ASSESSMENT
FORMATIVE ASSESSMENT - for feedback and development purposes; does not count towards module grade
SUMMATIVE ASSESSMENT (% of credit)
Coursework 100 Written Exams 0 Practical Exams 0
DETAILS OF SUMMATIVE ASSESSMENT
Form of Assessment % of Credit Size of Assessment (e.g. duration/length) ILOs Assessed Feedback Method
Podcast quiz 7 4 hours 26, 8, 9, 12  
Ideation 3 2 hours 2, 4, 5, 8, 11, 13  
Coursework 1 - Group Business Model Canvas 30 10 Page Slide Deck 1-13  
Coursework 2- Group Presentation 40 0.25 hours 1-13 Group mark with individual reduction if required – Verbal Lecturer Feedback
Coursework 2 – Work Package Report 20 6 A4 pages 10, 11-12 Individual Mark – Written Lecturer Feedback

 

DETAILS OF RE-ASSESSMENT (where required by referral or deferral)

Original Form of Assessment

Form of Re-assessment

ILOs Re-assessed

Time Scale for Re-assessment

All above

Coursework (100%)

All

Referral/deferral period

 

RE-ASSESSMENT NOTES

Reassessment will be by a single coursework assignment only worth 100% of the module. For deferred candidates, the mark will be uncapped. For referred candidates, the mark will be capped at 40%.

RESOURCES
INDICATIVE LEARNING RESOURCES - The following list is offered as an indication of the type & level of
information that you are expected to consult. Further guidance will be provided by the Module Convener

Reading list for this module:

Type Author Title Edition Publisher Year ISBN Search
Set Clifford, A, Whitcomb, Leslie E. Effective interpersonal and team communication skills for engineers Wiley-Blackwell 2013 9781118317099 [Library]
Set European Commission EntreComp European Commission 2018 [Library]
Set The Do Lectures The Do Lecture - Talks 2018 The Do Lectures 2018 [Library]
Set eCorner Build your entrepreneurial mindset 2018 Stanford online 2018 [Library]
Set Behnam Tabrizi Lead Change from Where You Are by Applying the Rapid Transformation Model Stanfordonline 2015 [Library]
Set Tabrizi, B and Terrell, M The Inside-Out: A Practical Guide to Transformational Leadership Evolve Publishing Inc 2016 978-0991622955 [Library]
Set Lieu, D.K, Sorby,S Visualization, Modeling, and Graphics for Engineering Design 1st Delmar, Cengage Learning 2009 978-1401842499 [Library]
Set McMahon; C and Browne; J CADCAM: Principles, Practice and Manufacturing Management 2nd Addison Wesley 1998 000-0-201-17819-2 [Library]
CREDIT VALUE 15 ECTS VALUE 7.5
PRE-REQUISITE MODULES None
CO-REQUISITE MODULES None
NQF LEVEL (FHEQ) 5 AVAILABLE AS DISTANCE LEARNING No
ORIGIN DATE Friday 08 January 2021 LAST REVISION DATE Wednesday 04 October 2023
KEY WORDS SEARCH Entrepreneurship, communication, Project Based Learning (PBL), 21st Century Skills, collaboration, problem solving, critical thinking, website design, marketing, pitching, business model canvas (BMC)